Cepter Mobile from Power
Everyday phones. For everyone.
Berggård Amundsen
Power, the leading Nordic electronics retailer, wanted to launch a new mobile phone series under the Cepter name – with a focus on simplicity, safety, and value. In collaboration with Schjærven Reklamebyrå, we developed the name, positioning, and a complete brand identity for the series. The delivery included visual and verbal identity, packaging design, logos, and both print and digital assets.
The goal was to create a clear and user-friendly identity that stands apart from Cepter Gaming, and to make it easy to communicate the Nivo A1 and V2 models across markets. The result is a flexible and modern system that empowers Power to continue the work – and helps people choose a simple, affordable phone that just works.
The goal was to create a clear and user-friendly identity that stands apart from Cepter Gaming, and to make it easy to communicate the Nivo A1 and V2 models across markets. The result is a flexible and modern system that empowers Power to continue the work – and helps people choose a simple, affordable phone that just works.
When launching a new product category under one of our own brands, having KastleBlack on the team has been incredibly valuable. They’ve worked closely with key decision-makers and ensured great momentum throughout the process. By using digital collaboration tools smartly, KastleBlack has become a natural part of the team – even from outside our office. Their involvement has been essential to maintaining both quality and progress, especially when things move fast.
JOHANNES IITTELIN-BRYNILDSEN
NORDIC HEAD OF BRAND & MARKETING
POWER INTERNATIONAL AS
NORDIC HEAD OF BRAND & MARKETING
POWER INTERNATIONAL AS
CREDITS
Deliverables
NAMING, POSITIONING, CONSEPT, LOGODESIGN, BRAND IDENTITY, PACKAGING DESIGN, BRAND BOOK
Year
2025
Concept & design
KASTLEBLACK
Project owner
SCHJÆRVEN REKLAMEBYRÅ
Client
POWER INTERNATIONAL AS
